To me, interactive design (often referred to as interaction design) represents everything and anything put together for the purpose to have one physically able to interact with the result of the designer's work, whether that be visually, or through the other senses. Some of the most successful forms of interactive design is those that fully utilise the potential of widespread use, and the internet provides a platform for this.
These days, Myspace, Youtube, Facebook, Second Life, even eBay are forms of interactive design as they incorporate interfaces that physically require the user to interact with the options presented to them to have the program actually function.
The Wikipedia definition of Interaction Design - "is the discipline of defining the behavior of products and systems that a user can interact with. The practice typically centers around complex technology systems such as software, mobile devices, and other electronic devices. However, it can also apply to other types of products and services, and even organizations themselves. Interaction design defines the behavior (the "interaction") of an artifact or system in response to its users."
To gain a better understanding of what interaction design is visit ixda.org for some helpful information on the topic.
Examples
Second Life : : : is one of the largest online communities and is used across the entire world for social networking or leisure. For those not familiar with Second Life, it as an executable program available for download free of charge over the internet. It allows the user to interact in a rich, three dimensional environment in which they control an avatar which has the ability to walk, run, socialise, chat and do a host of other things. Many people use Second Life for leisure, but some take the interactive experience to the next level, purchasing or selling goods over the system or spending more than 14 hours a day in the graphical world.
Online Gaming (Playstation Network/Xbox Live) : : : these online experiences allow users to jump straight into any form of online gaming competing against players all across the entire world, from their very own loungeroom. The interactive interfaces used in the lobbies online allow for a smooth and easy entrance to an online experience. These online games are extremely rich in graphics and realistically developed to provide a very enjoyable experience to the user. In most cases, the online side of next generation gaming console games makes or breaks a game these days, which is seen in Infinity Ward's Call of Duty 4: Modern Warfare game, which is seen as the most photo-realistic and deepest online shooter ever made. Within the war-genred game, deathmatches of up to 20 players can be formed and a leaderboard displayed at the conclusion of the game.The title picked up over 40+ E3 awards in 2007 and was voted game of the year. Infinity Ward and Activision also went on to rake in $272.2 million for their efforts.
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